THE BLOG

There’s a lot of noise in the bridal HMUA industry so it’s a good idea to get clarity on your unique proposition to attract dream clients. But how? Here are 3 ways to find your USP within the marketplace: What style are you most passionate about? As the saying goes ‘where there’s passion, there’s money’. […]

I think you’re leaving money on the table…and after reading this, you’ll want to change up your bio ASAP! As a bridal HMUA, you know that planning a wedding is the most important, emotive purchase a bride can ever make. There’s a lot that goes into making those decisions, and they don’t make any single […]

How many times have you emailed your potential brides to say… ‘’Hi, I’m just emailing to follow up with you’’ Sorry to say it, but it’s lines like these that make me cringe! And if you’ve ever typed that out to a bride, you’re shooting yourself in the foot.  Using lines like the above are […]

Expanding your bridal business team is such an exciting step that signifies growth and success.  Congratulations! However, before you take the plunge into this new chapter, it’s crucial to reflect on certain aspects of your business and YOUR personal approach.  Letting go of certain habits or mindsets is the only way for a smooth process…sometimes […]

Why would you want to look like every other HMUA out there? If you’re tired of the same old before-and-after shots on Instagram, it’s time to spice things up in the new year. Because if you’re not fully booked, then you’re potentially not giving any perspective to what you can do! Here are 20 engaging […]

The holiday season is fast approaching – quicker than you think. But there’s still time to earn THOUSANDS of pounds to boost your income by the end of the year. For hair and makeup artists, this is THE perfect time to earn that extra cash. Keep it on the down-low – here are five lucrative […]

Receiving a negative Google review can be a painful experience for any business owner. But for a bridal hair and makeup artist, it hurts because it’s your craft that is in question. It stings, and your immediate reaction might be to defend your reputation. However, it’s important to remember that it’s not the end of […]

Social media is a landscape of comparison. Someone else will ALWAYS look like they’re doing ‘better’ than you. It’s easy to panic and think “how will I ever be as good”, but it’s absolutely pointless. You will never truly know someone else’s situation – and you don’t need to. You might have experienced that sinking […]

When you’re just starting out in the wedding industry, you might not have a niche. It can be tempting to try to capture the entire market so that you don’t miss out on clients when you’re just getting off the ground. Even when you’re more established, you may find yourself saying yes to working with […]

Since starting your biz, you’ve probably come across a plethora of advice on how to grow your business.  From YouTube videos by your favourite influencers to investing in courses: you think you’ve tried it all.  You hear the same suggestions repeatedly: promote on Pinterest, post multiple times a day, offer discounts, or even try TikTok.  […]